Knowing what kind of experience you want to create and creating a concrete representation of that experience can help you validate ideas, impress investors, build a team and avoid some of the biggest mistakes startups make. I hope that this kit of tools will help you find what [Jesse James Garrett] calls, “a star to sail your ship by.”
Focus on the ideal experience and let everything else support that.
-Alexa Andrzejewski
(Source: slideshare.net, via putorti)